31-05-2012, 03:45
The reason that they created separate shows in the first place was to explore different markets without tainting the main brand. They are unlikely to simply amalgamate all 4 brands now.
After a slow start Apprentice looks to have been the biggest success as they discovered several girls who fit perfectly with the main Babestation roster.
Masti Nights struggled from the start and ultimately failed as they could not find enough girls who were prepared to work the night shows.
Dirty Wives is interesting because initially it looked to be very profitable as they expanded it from once a week to 4/5 times per week but it has been cut back significantly recently. There are two possible reasons that I can see for that 1) it stopped being so profitable and 2) some of the Cellcast decision makers were reluctant to have their brand associated with older/larger ladies. Money has to be the big issue and if Wives was making significantly more than the other brands then no manager could ever justify dropping it but if it was making the same or less than other brands then a case could be made for dropping it. If you are a person who wants to build the Babestation brand as the "home of the hottest girls on TV" then Wives works against that because those ladies are a turn-off for a lot of people. When you consider Cellcasts main rivals Elite - their roster comes straight from the books of modelling agencies and you will never see an overweight or older woman on that channel, RLC has a little more variety but the vast majority of their girls are young, slim and pretty.
It remains to be seen if the death of Dirty Wives comes to pass but going forward it looks as though Cellcast are going to focus on the main brand and their recent signings (Mica, Michelle Thorne, Georgie and now possibly Lolly Lopez) would indicate that they want traditional glamour models.
After a slow start Apprentice looks to have been the biggest success as they discovered several girls who fit perfectly with the main Babestation roster.
Masti Nights struggled from the start and ultimately failed as they could not find enough girls who were prepared to work the night shows.
Dirty Wives is interesting because initially it looked to be very profitable as they expanded it from once a week to 4/5 times per week but it has been cut back significantly recently. There are two possible reasons that I can see for that 1) it stopped being so profitable and 2) some of the Cellcast decision makers were reluctant to have their brand associated with older/larger ladies. Money has to be the big issue and if Wives was making significantly more than the other brands then no manager could ever justify dropping it but if it was making the same or less than other brands then a case could be made for dropping it. If you are a person who wants to build the Babestation brand as the "home of the hottest girls on TV" then Wives works against that because those ladies are a turn-off for a lot of people. When you consider Cellcasts main rivals Elite - their roster comes straight from the books of modelling agencies and you will never see an overweight or older woman on that channel, RLC has a little more variety but the vast majority of their girls are young, slim and pretty.
It remains to be seen if the death of Dirty Wives comes to pass but going forward it looks as though Cellcast are going to focus on the main brand and their recent signings (Mica, Michelle Thorne, Georgie and now possibly Lolly Lopez) would indicate that they want traditional glamour models.