Are the shows getting raunchier?

I'm wondering whether the Ofcom rules are becoming less strict, or are the girls just taking more risks with what they wear. Over the last few weeks it seems as though some of the girls are wearing really skimpy panties, whereas only a month or two ago a lot of them were wearing at least 2 pairs. (I'm watching BB right now and Juliet might as well not be wearing any!)

I've noticed some using oil and such to rub around their crotch which I haven't seen for ages on these channels.

All in all, it seems as though the channels are getting dirtier by the day.