TV Idents

I would like to ask a few questions based on TV Idents.

1. Do you think TV Indents are better in the past or in the present?

2. Is they a particular TV Ident that gives you childhood memories?

3. Do you think ITV1 should bring regional identities back or leave it as it is?

I don't know if this counts as an 'ident', it was part of Channel4's marketing campaign where they have the stars of C4 shows listing their 'firsts' and 'favourites'.

This was 'your favourite swear word', it features swearing...

http://www.youtube.com/watch?v=qyHEdysIDdU

...and it was aired on Channel4.